We’re a close-knit team with a shared passion for the creative process and a fascination with human behavior.

Sterling Creativeworks has a core staff of highly accomplished creatives and as projects warrant, we draw on a pool of exceptional long-term collaborators. We thrive on delicious challenges. Challenges that require both strategy and inspiration. Challenges like creating something new that is also immediately recognizable – and desirable.

Our Team Leadership


Cynthia Sterling, Principal and Creative Director


With over 25 years of design experience in the wine and spirits arena, Cynthia brings insights into branding and consumer behavior few creatives can match. She also brings a clear understanding of what clients need from us as a business partner. Cynthia is the author of the recently published Branding: Distilled and recipient of numerous awards including How Magazine’s International Competition, Communication Arts Design Annual and Print Magazine’s Regional Design Competition. She holds a BFA in graphic design from California College of the Arts, and lives in Napa Valley where she loves to garden, sketch, and practice her not-quite-fluent Spanish.


kimberlee King, PROJECT MANAGER AND office manager


A seasoned office manager and project manager in the graphic design field, Kim is the liaison for our team, supporting all departments. She shares our passion for great design, having worked for several top Bay Area design firms before joining Sterling Creativeworks. Among them, CF Napa Brand Design, Philippe Becker Design, Twist Studio and Michael Osborne Design. At Sterling Creativeworks, Kim wears many hats making sure that deadlines and expectations are met. A Petaluma native, she is in the process of modernizing her 1948 vintage home while preserving its retro style. Her Boston Terrier, Andy, oversees the project.

TeamSterling Creativeworks
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© 2014 Sterling Creativeworks | 707.257.0207