Avoiding the Commoditization Trap: Building a brand your sales force can sell while protecting brand equity.
Our guest, Ben Salisbury, is the Founder & President of Salisbury Creative Group, Inc, which specializes in helping small sales team achieve high levels of sales effectiveness and brand-building prowess. Leveraging his knowledge and experience from three decades in the wine & spirits business, Ben and his team deliver sales, marketing, and distribution expertise to adult beverage clients.
In this Webcast, we discussed the following topics:
- How selling wine & spirits has changed
- How to compete in the new environment
- How to build & preserve brand equity in today’s market
Enjoy the replay, and subscribe on the right side of this page to be notified of future events in our webcast series.