More than a brand design firm for wine and craft beverages, we are creative partners to our clients.
Our team partners with you to discover your underlying brand truth. Then, through visual and verbal branding, we develop a compelling core story that resonates with consumers and wins their devotion. Read some of our case studies.
BRAND STRATEGY
As outside creatives, we have a unique perspective and a proven process for generating fresh concepts. As part of your brand strategy team, we can create brand platforms for new products, help you reframe and restate tired established brands, and restructure multiple product tiers, differentiating them into a clear hierarchy.
NEW PRODUCT DEVELOPMENT
With decades of perspective, we know what works in the marketplace. We help innovation teams identify white space, craft compelling and authentic brand platforms, and design a packaging and marketing tools that create sales buzz, momentum and longevity.
IDEATION AND FACILITATION
We help our client teams problem solve, fill innovation pipelines, and develop consensus when they’re stuck. In our fun, collaborative work sessions we lead guided exercises to create a positive group dynamic. With graphic facilitation, a process that visually records ideas as they come up, we make creative leaps and build on the strengths of each team member. These can be a two-hour work session or a full day workshop – in our studio or your office.
IDENTITY
With a strong strategic platform in place we create brand identities that are versatile and powerful. A brand identity must serve multiple functions in a wide range of environments –- on shelf, in marketing materials and on the web. We’ll provide the appropriate file formats for all of your needs, and we can create a brand standards guide ranging from a simple two pager to an in-depth visual identity blueprint.
PACKAGE DESIGN
Revolutionary, Evolutionary or New-to-the-World, we are experts at designing packaging for a range of consumer audiences and distribution channels. Our work spans small-production luxury brands, line extensions, national category leaders and new product concepts.
CUSTOM STRUCTURE/GLASS DESIGN
Want something totally out of the box? Let us provide custom proprietary bottle designs for your next branding project. We can also source unique stock bottles and collaborate on semi-custom solutions in partnership with glass suppliers. Additionally, we develop custom gift box designs from a variety of materials.
NAMING
Verbal branding is as important as visual branding, and we do both. We name new brands and develop proprietary names for new product types and blends. Our name lists are rich and comprehensive, and we run preliminary internet checks on every name we propose.
BRAND STORY
A brand needs to stand for something, to have depth, authenticity and credibility. We take kernels of ideas, overly generic existing stories, or simply a brand name, and develop a brand story that inspires consumers, has meaning for the trade, and provides distinctive talking points for marketing and sales teams.
COPYWRITING AND MESSAGING
Taglines for brands and POS programs, back label copy that entices, website content that connects and brochure copy that persuades. Depending on the need, we either write it in house or enlist the collaboration of our pool of excellent writing partners. The result is engaging copy in your brand voice that moves customers to action.
WEB DESIGN
Gone are the days when you needed a specialized firm to create high level websites and interactive apps. At Sterling Creativeworks, we do it all. We have the creative expertise to develop web solutions, and on-going partnerships with top-notch developers to code for a variety of platforms.
POS DISPLAYS
From simple case cards and shelf talkers to lighted motion displays, count on us for attention-grabbing in-store solutions. For some clients, we develop the top-level creative concept – visual and verbal – and their in-house team implements it. Others prefer that we take it to completion and work with vendors to execute and deliver finished materials.
COLLATERAL
Press kits, sales brochures, consumer take-aways…we design marketing materials that build awareness and brand consistency. In this increasingly digital world, printed materials are still useful and powerful. We create everything from business cards to books for our clients, most often as part of comprehensive branding projects.
