“How do consumers know if a wine is really environmentally sustainable?”
We have seen an immense growth in concern as well as actionable approaches to environmental sustainability over the last few years. Across industries, we are continuing to see changes and developments in sustainable technologies and these efforts hold true for the wine industry.
In the recent issue of Vineyard & Winery Management, Danielle Beurteaux explores the role of sustainability in packaging and discusses a few innovative ideas that companies are exploring as a response to create sustainable packaging in alignment with “high expectations from young consumers”.
In this article, Cynthia Sterling, Principal and Creative Director at Sterling Creativeworks, shares the challenges wine producers are facing in the effort to adopt sustainable packaging and how design plays an important role in correcting and maintaining premium product cues.