JOIN US for a FREE live webinar! Cynthia Sterling, Principal and Creative Director of Sterling Creativeworks and author of “Branding: Distilled,” invites craft beverage producers to join her and a unique panel for a free 60 minute webinar at 1:00 PM PDT on Thursday, May 12th, that will focus on finding a name, obtaining trademark protection and special naming concerns for alcohol beverages.
“Consumers seek an emotional connection to the brands they purchase and in order to draw out your brand’s unique emotional appeal, it is important to have a great brand name. You want your brand name to answer the questions of why your product exists, why it is special, and why people should care.” Says Sterling. “We want to provide producers with important tips for developing a brand name that embodies this big idea behind their product.”
The webinar will cover areas such as:
• What makes a great name – Learn how to generate a great list of options
• How to obtain a trademark- Processes for checking name availability and trademark applications
• Learn special requirements for alcohol beverages- Requirements for licensing and registering your brand name
The panel will also be available to answer questions following the webinar. Click here to watch the replay!