News - Part 3

WindVane Label wins Double Gold at San Francisco International Wine Competition
Posted by Sterling Creativeworks in Articles / Resources tagged with Award winning design / design awards / Gloria Ferrer / luxury brand design / luxury branding / package design / WindVane Label / wine branding / wine label design / wine marketing / Wine Packaging On Sep 15 2017
Our WindVane package won a Double Gold for Label Design in the 2017 San Francisco International Wine Competition. We love how powerfully this label tells the brand story, while […]

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Sterling Creativeworks Wins How Magazine Award
Posted by Sterling Creativeworks in Articles / Resources tagged with brand stories / branding / design awards / luxury brand design / package design / wine branding / wine label design / Wine Packaging On Sep 15 2017
We’re pleased as punch! Sterling Creativeworks’ concept labels were chosen as a winner out of 81 award-winning designs in the most recent HOW Promotion & Marketing Design Awards. This prestigious […]

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The New Tastemakers: How To Use Sensory Perception To Increase Brand Enjoyment (Webcast replay)
Posted by Sterling Creativeworks in Articles / Resources / Uncategorized tagged with brand naming / brand stories / branding / craft spirits packaging / emotional triggers / food label design / luxury brand design / luxury branding / marketing wine to millennials / Millennial consumers / millennial wine consumers / package design / spirits branding / spirits packaging / wine branding / wine label design / wine marketing / Wine Packaging On Aug 25 2017
Does your branding give the right flavor cues? We now know that flavor experience, and therefore brand enjoyment, is influenced by all of our senses – not just our […]

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Branding Luxury Webinar with Cynthia Sterling and Franck Vigneron – Replay
Posted by Sterling Creativeworks in Resources tagged with beer branding / brand naming / branding luxury / emotional triggers / food label design / franck vigneron / luxury brand design / luxury branding / luxury brands / luxury food brands / luxury marketing / luxury spirits / luxury wine / spirits branding / spirits label design / wine branding / wine label design / wine marketing / Wine Packaging On Jul 21 2017
We partnered with Women of the Vine to pull together a great panel for this July, 2017 live webcast. How do you define luxury? And, how do you create […]

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Part 1: Grabbing Attention in A Crowded Marketplace – How to use packaging to grab consumer attention
Posted by Sterling Creativeworks in Articles / Resources tagged with beer branding / brand story / branding / craft spirits packaging / food label design / package design / premium food packaging / spirits branding / spirits packaging / wine branding / wine label design / wine marketing / Wine Packaging On Jul 17 2017
The word ‘brand’ surfaces all the time. On a visceral level, we define it as a type of product by a particular company under a particular name. Even though […]

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Your Competitive Set is a Springboard (Not the Target)
Posted by Sterling Creativeworks in Articles / Newsletters / Resources tagged with beer branding / beer packaging / brand story / branding / consumer trends / Inspiration / luxury brand design / package design / premium food packaging / spirits branding / spirits packaging / verbal branding / wine branding / wine label design / wine marketing / Wine Packaging On Jul 04 2017
Often, the break-out success of a new competitor brand, line extension or package change triggers a call to us. “Help, it’s time for a packaging refresh, or a line […]

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NewsThursday, August 22, 2013Sterling Creativeworks

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WHAT OUR CLIENTS SAY

When I heard Cynthia speak at a conference, I was immediately taken by her clear understanding of how effective packaging can sell a brand. Soon after, we began working with Sterling Creativeworks and throughout the entire process, we felt completely understood and supported. SCW was able to effectively formulate our vision into a brand essence and story, then move full force into the logo development, packaging, and branding items. Throughout the process, SCW set up a well-organized meeting schedule and always followed-up. They were most professional on all counts and we were extremely lucky to have been able to work with them.
Christiane Silberwasser,Co-Founder & President, Pedro Mandinga
It’s always great to work with Sterling Creativeworks who brings both innovative thinking and the stories of our brands to life through their creativity and execution.
Timothy Irwin,Director of Education at Treasury Wine Estates
“The success of our Malene Rosé launch exceeded expectations. We sold out within three months, secured new account placements throughout the country and had to limit allocations due to high velocity. For our next vintage we will more than quadruple production to meet demand for this high quality wine made with intent. We are so pleased with the design Sterling Creativeworks delivered and the dedication Cynthia and her team took throughout the process.”
Patrick DeLong,President & CEO, Crimson Wine Group
"When our 50^th anniversary presented a timely opportunity to update our legacy wine label, there were levels of both concern and excitement at ZD. Cynthia and her team proved to be the complete package. They produced an elegant label that improved upon the preexisting core elements while catering to multiple passionate decision makers that can often be found in a family business."
Brandon deLeuze,Associate Winemaker/Partner, ZD Wines
“Sterling Creativeworks is a pleasure to work with on all levels and at every stage, going above and beyond to provide high quality results along with a fulfilling partnership experience. Knowledgeable and talented, Cynthia and her team give thoughtful guidance, bring detailed project focus and incredible drive to every project."
Heather Wallace,Sr. Marketing Manager, Ste. Michelle Wine Estates
“I've been working with Sterling Creativeworks since I started at Constellation Brands two years ago. We've built a very strong professional relationship that I appreciate. Her team's work is brilliant, but the collaborative roll-up-our-sleeves spirit and enthusiasm for each new project has made our great partnership an irreplaceable one."
Kathleen Murphy,Marketing Dir., Innovation, Constellation Brands
“I have worked with Cynthia and her team for several years now, at different companies and on many different projects. I have found Cynthia to not only be an excellent designer and project manager, but a trusted strategic partner. Cynthia has been instrumental to the launch of our business GrapeSeed, where we have launched six wine brands with less than eight months of total development time. We would not be where we are today without Cynthia and Sterling Creativeworks."
Dave Trebilcock,Founder, GrapeSeed Wine Fund, LLC
"The marketing department at Cork Supply has been working with Sterling Creativeworks over the past year. We enjoy working with them for a multitude of reasons. First and foremost, they are extremely professional, cost effective and ultra-efficient. They always fully understand our needs and bring our visions to life. The materials they have created for us have been nothing short of genius. Sterling Creativeworks have been an absolute pleasure to work with and I look forward to our continued partnership. I would highly recommend them to any company looking to take their marketing materials to the next level."
Rachel Donnelly,Marketing Coordinator, Cork Supply USA
“Working with Sterling Creativeworks is always a very collaborative process and one in which a broad range of creative designs are explored. Not only did the final design exceed our expectations, but it helped us better communicate our unique branding and positioning to the trade and consumers. It reinforced our key selling points and created an ownable look for us on the shelf."
Angie Vetter,Brand Manager, Jackson Family Wines

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