Most wine and spirits packaging consists of labels and closures on glass bottles. There’s a reason this combination is so common – materials suppliers and bottling lines are optimized […]
The Language of Wine Labels | Part Two: Exploring Modern Label Design In Part One, we took a look at how using traditional visual cues on wine labels can play […]
When we describe something verbally, we usually have a mental picture of what we are describing. It’s easy to assume that with our words, we are creating the same […]
As noted in Part 1 of this series, it’s important to discuss and identify the type of name you want for your brand as early in the creative process […]
A great name can propel a brand to the top of its category. Some of the most successful recent launches in wine and spirits owe much of their success […]
We can no longer succeed in wine and spirits branding by simply creating a design that looks credible and classic, yet fresh. Doing classic and fresh better than the […]
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