“So, the focus groups hated the color green and they thought the typeface was too weird,” the brand manager told the designer. Ugh. It’s no big secret that many […]
NOTE: There is an updated and expanded version of this article – read it here. A good design brief is an essential component of a successful design project. When […]
Standard bottles are still the most common choice for wine and spirits, but there have been several interesting new options coming out and consumers seem ready for untraditional structures. […]
You’ve got the ideal package design all ready to go. The boss loves it, the sales team is raving and the focus groups give it high marks. But, oops […]
Let’s be honest. The market is full of wine & spirits packages that are safe and familiar. Clearly, there is more opportunity to stand out if we break the […]
Have you ever thought about WHY so many labels have borders, script, gold foil and seals? Hint: It’s not for a lack of new ideas. Here’s an excerpt from […]
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