Whether through evolutionary or revolutionary re-staging, we help brands realize their full potential

Carmel Road

Carmel Road: How does an established brand with good distribution dramatically evolve its package design without losing loyal consumers? Our redesign for Carmel Road retained equity while increasing premium cues – and the imagery now tells the brand story.

SCW_Web_CarmelRoad_Duo2

Objective

Our goal was to retain equity from the existing package while better conveying the brand story which is rooted in its Monterey provenance and sustainable practices. Additionally, the brand needed to have a more high-touch, handcrafted feel.

Solution

The foggy Monterey climate creates ideal growing conditions for these wines. Our illustration of fog swirling in from the upper left and the cool blue/gray palette convey this climatic influence. We retained the blue palette for continuity, but evolved the CR emblem to reflect the California mission style architecture of the Central Coast, and used heavy embossing to give the paper handcrafted appeal.

Results

“Senior Management is very pleased with the new packaging. They feel it is more contemporary, in-line with our desired positioning and a significant improvement over our prior look.”

– Angie Vetter, Client

Creme de Lys

Créme de Lys: This brand was doing well in market, but the client saw an opportunity to increase its momentum with a more unique and evocative package design.

Objective

Diageo asked us to evolve the label to better convey the rich, creamy flavor profile of the wine, and connect emotionally with the female target consumer seeking a delicious treat. We also needed to improve the branding so that the name reads as a continuous whole without confusing consumers who know the brand. And most importantly, the brand needed a distinctive look and feel to set it apart from competitors and stand out on shelf.

Solution

Our French bakery-inspired color and border detailing convey the indulgent flavor profile, while also differentiating the brand and giving it shelf pop. We re-imagined the existing swoosh as whipped-cream-like swirls that surround the brand, communicating creamy taste. Our new logotype has improved readability and a ligature between the R and L for an ownable brand mark.

Before and AfterFriday, September 6, 2013Sterling Creativeworks

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WHAT OUR CLIENTS SAY

When I heard Cynthia speak at a conference, I was immediately taken by her clear understanding of how effective packaging can sell a brand. Soon after, we began working with Sterling Creativeworks and throughout the entire process, we felt completely understood and supported. SCW was able to effectively formulate our vision into a brand essence and story, then move full force into the logo development, packaging, and branding items. Throughout the process, SCW set up a well-organized meeting schedule and always followed-up. They were most professional on all counts and we were extremely lucky to have been able to work with them.
Christiane Silberwasser,Co-Founder & President, Pedro Mandinga
It’s always great to work with Sterling Creativeworks who brings both innovative thinking and the stories of our brands to life through their creativity and execution.
Timothy Irwin,Director of Education at Treasury Wine Estates
“The success of our Malene Rosé launch exceeded expectations. We sold out within three months, secured new account placements throughout the country and had to limit allocations due to high velocity. For our next vintage we will more than quadruple production to meet demand for this high quality wine made with intent. We are so pleased with the design Sterling Creativeworks delivered and the dedication Cynthia and her team took throughout the process.”
Patrick DeLong,President & CEO, Crimson Wine Group
"When our 50^th anniversary presented a timely opportunity to update our legacy wine label, there were levels of both concern and excitement at ZD. Cynthia and her team proved to be the complete package. They produced an elegant label that improved upon the preexisting core elements while catering to multiple passionate decision makers that can often be found in a family business."
Brandon deLeuze,Associate Winemaker/Partner, ZD Wines
“Sterling Creativeworks is a pleasure to work with on all levels and at every stage, going above and beyond to provide high quality results along with a fulfilling partnership experience. Knowledgeable and talented, Cynthia and her team give thoughtful guidance, bring detailed project focus and incredible drive to every project."
Heather Wallace,Sr. Marketing Manager, Ste. Michelle Wine Estates
“I've been working with Sterling Creativeworks since I started at Constellation Brands two years ago. We've built a very strong professional relationship that I appreciate. Her team's work is brilliant, but the collaborative roll-up-our-sleeves spirit and enthusiasm for each new project has made our great partnership an irreplaceable one."
Kathleen Murphy,Marketing Dir., Innovation, Constellation Brands
“I have worked with Cynthia and her team for several years now, at different companies and on many different projects. I have found Cynthia to not only be an excellent designer and project manager, but a trusted strategic partner. Cynthia has been instrumental to the launch of our business GrapeSeed, where we have launched six wine brands with less than eight months of total development time. We would not be where we are today without Cynthia and Sterling Creativeworks."
Dave Trebilcock,Founder, GrapeSeed Wine Fund, LLC
"The marketing department at Cork Supply has been working with Sterling Creativeworks over the past year. We enjoy working with them for a multitude of reasons. First and foremost, they are extremely professional, cost effective and ultra-efficient. They always fully understand our needs and bring our visions to life. The materials they have created for us have been nothing short of genius. Sterling Creativeworks have been an absolute pleasure to work with and I look forward to our continued partnership. I would highly recommend them to any company looking to take their marketing materials to the next level."
Rachel Donnelly,Marketing Coordinator, Cork Supply USA
“Working with Sterling Creativeworks is always a very collaborative process and one in which a broad range of creative designs are explored. Not only did the final design exceed our expectations, but it helped us better communicate our unique branding and positioning to the trade and consumers. It reinforced our key selling points and created an ownable look for us on the shelf."
Angie Vetter,Brand Manager, Jackson Family Wines

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