Jail Break

Scope: Wine Package Design

Our bold and unconventional approach to this design reflects the winemaker’s desire to create wines beyond the ordinary. The name Jail Break is linked to an Italian legend of inmates of a certain jail who constructed wine barrels as part of their daily labor. When the prison became overcrowded, officials offered freedom to any inmate who survived the plunge along the 500-foot waterfall beyond the prison gates. Inmates who survived had chosen to descend the mighty cascade in the wooden wine barrels they created. This wine honors their intrepid spirit.

Client Name: Constellation Brands

Jail BreakSterling Creativeworks
Subscribe to receive branding insights and new work. We promise not to overload your inbox, and we won’t share your contact info, ever.

Receive quarterly branding insights and new work.

© 2014 Sterling Creativeworks | 707.257.0207