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Scope: Wine Package Design
This small-production brand was inspired by the winemaker’s Italian-American heritage. California’s early Italian families understood how to enjoy good wine from wineglasses and jelly jars alike, and the classic engraving of a jelly jar is the ideal image to express the owners’ down-to-earth roots and belief that good wine should be a part of everyday life. Classic typography and letterpress-style printing reinforce Jelly Jar’s handmade, small batch quality and support its higher end pricing. Sales results have been excellent, and trade and retailers frequently comment that they love the package design.
Client Name: Jelly Jar Wines
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