Malene Line Extension

Scope: Wine Package Design

Building on the success of our Malene Rosé label, we worked with the client to create packaging for two line extensions. The new Reserve Rosés and varietal specific “component” wines (Grenache and Vermentino are the grape varietals in Malene Rosé) build out a product line that gives wine club members an opportunity to discover the many facets of premium rosé.

The reserve package is an understated and elegant interpretation of the vertical band motif on the core label design, blind embossed on a pristine opalescent background.

The component wine labels feature the brand’s signature band artwork, with selected bands colored red or green to convey the concept that these varietals are components of Malene rosé wines.

Client Name: Crimson Wine Group

Malene Line ExtensionThursday, July 26, 2018Sterling Creativeworks

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When I heard Cynthia speak at a conference, I was immediately taken by her clear understanding of how effective packaging can sell a brand. Soon after, we began working with Sterling Creativeworks and throughout the entire process, we felt completely understood and supported. SCW was able to effectively formulate our vision into a brand essence and story, then move full force into the logo development, packaging, and branding items. Throughout the process, SCW set up a well-organized meeting schedule and always followed-up. They were most professional on all counts and we were extremely lucky to have been able to work with them.
Christiane Silberwasser,Co-Founder & President, Pedro Mandinga
It’s always great to work with Sterling Creativeworks who brings both innovative thinking and the stories of our brands to life through their creativity and execution.
Timothy Irwin,Director of Education at Treasury Wine Estates
“The success of our Malene Rosé launch exceeded expectations. We sold out within three months, secured new account placements throughout the country and had to limit allocations due to high velocity. For our next vintage we will more than quadruple production to meet demand for this high quality wine made with intent. We are so pleased with the design Sterling Creativeworks delivered and the dedication Cynthia and her team took throughout the process.”
Patrick DeLong,President & CEO, Crimson Wine Group
"When our 50^th anniversary presented a timely opportunity to update our legacy wine label, there were levels of both concern and excitement at ZD. Cynthia and her team proved to be the complete package. They produced an elegant label that improved upon the preexisting core elements while catering to multiple passionate decision makers that can often be found in a family business."
Brandon deLeuze,Associate Winemaker/Partner, ZD Wines
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Heather Wallace,Sr. Marketing Manager, Ste. Michelle Wine Estates
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Kathleen Murphy,Marketing Dir., Innovation, Constellation Brands
“I have worked with Cynthia and her team for several years now, at different companies and on many different projects. I have found Cynthia to not only be an excellent designer and project manager, but a trusted strategic partner. Cynthia has been instrumental to the launch of our business GrapeSeed, where we have launched six wine brands with less than eight months of total development time. We would not be where we are today without Cynthia and Sterling Creativeworks."
Dave Trebilcock,Founder, GrapeSeed Wine Fund, LLC
"The marketing department at Cork Supply has been working with Sterling Creativeworks over the past year. We enjoy working with them for a multitude of reasons. First and foremost, they are extremely professional, cost effective and ultra-efficient. They always fully understand our needs and bring our visions to life. The materials they have created for us have been nothing short of genius. Sterling Creativeworks have been an absolute pleasure to work with and I look forward to our continued partnership. I would highly recommend them to any company looking to take their marketing materials to the next level."
Rachel Donnelly,Marketing Coordinator, Cork Supply USA
“Working with Sterling Creativeworks is always a very collaborative process and one in which a broad range of creative designs are explored. Not only did the final design exceed our expectations, but it helped us better communicate our unique branding and positioning to the trade and consumers. It reinforced our key selling points and created an ownable look for us on the shelf."
Angie Vetter,Brand Manager, Jackson Family Wines