Scope: Wine Package Design

Nobilo is a thriving New Zealand imported wine that had strong equity in its existing package. We needed to update and elevate it, without confusing brand loyalists. We gave it a premium feel by enlarging the front label to a more gracious size and changing to uncoated paper. Updated typography and layout, along with the addition of an embossed graphic pattern to the background, convey a hand-crafted aesthetic. New blue-green glass gives the wine a crisp appearance and enhances flavor appeal.

Client Name: Constellation Brands

NobiloSterling Creativeworks
Subscribe to receive branding insights and new work. We promise not to overload your inbox, and we won’t share your contact info, ever.

Receive quarterly branding insights and new work.

© 2014 Sterling Creativeworks | 707.257.0207