Old Young’s Handcrafted Spirits

Scope: Spirits Package Design, Brand Story Development

Owner James Young is one of a handful of pioneers bringing the craft distilling movement to Australia. Our package design combines the client’s commitment to authentic, small batch distilling with his love for playful experimentation. We used vintage inspired typefaces, handwritten elements and kraft paper to convey the hand crafted essence of Old Young’s – as if the labels were hand made at the distillery. Bold hits of color create flavor differentiation and make a strong display of the product range on shelf.

Old Young's Handcrafted SpiritsSunday, January 8, 2017Sterling Creativeworks

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Timothy Irwin,Director of Education at Treasury Wine Estates
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Patrick DeLong,President & CEO, Crimson Wine Group
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Rachel Donnelly,Marketing Coordinator, Cork Supply USA
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