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Scope: Food Package Design
These premium French chocolates needed updated packaging to appeal to American consumers. We used an updated brand logotype to improve readability, and created a rich, chocolate colored ribbon to organize the front panel architecture. Appetizing background colors provide clear flavor differentiation and a copper seal features the Eiffel Tower to quickly say “French import.” Our revised product descriptions help the US market understand these unique products.
Client Name: Salpa Group, Yves Thuriès Chocolates
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