Lots of time, money and heartache is wasted in the brand design process because people don’t understand the basics of intellectual property law and don’t take proactive steps to clear and protect their brand assets. Many find out their name and/or package design can’t be registered and legally protected, or worse – they find out they’ve unknowingly infringed on someone else’s intellectual property and get slapped with a lawsuit. We’ll share best practices and the key steps you need to take to create an ownable brand that can be legally protected.
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