Webinar Replay: Aligning the Three Tiers to Co-create Powerful Beverage Brands

We partnered with Women of the Vine to pull together a great panel for this July, 2016 live webcast.

The three-tier distribution system for beverage alcohol can be challenging to navigate. Ever feel like you’re playing the telephone game between marketing, sales and the trade? Your brand story gets watered down, market insights don’t get heard, and what consumers see is different from the core brand values?

Cynthia Sterling, Nikki Mason Bazzo, Account Executive at Southern Wine & Spirits, Amber Briggs, Assistant Sales Manager, Spirits at Albertsons- Vons/Pavillions, and Tammy LaNasa, Director of National Accounts, at Fetzer Vineyards, talk about how to leverage your natural abilities as a connector to align all the people in your marketing and sales process around a consistent brand message, achieve the business goals of beverage marketers, sales teams and retailers alike, and access the insights of all parties to make your marketing strategy more effective.

Watch the replay, and subscribe on the right side of this page to be notified of future events in our webcast series.

Click here to view the Aligning the Three Tiers Webinar replay.


Webinar Replay: Aligning the Three Tiers to Co-create Powerful Beverage BrandsSterling Creativeworks
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